Making Enterprise Software Make Sense.
SOFTWARE ANALYSIS THAT BRINGS BUYERS AND SELLERS TOGETHER.
OUR SERVICES
ADD SUBSTANCE TO YOUR ENTERPRISE
SOFTWARE MARKETING
Go-To-Market Consulting
At Rathmann Insights, we help software vendors expose the true coolness of their products to the market at scale, driving measurable results.
Software Marketing Analysis
Let Rathmann Insights craft whitepapers, blog posts, webinars, case studies, market research studies, collateral that objectively express your value proposition.
Software Product Marketing
Our standard discovery process enables Rathmann Insights to quickly analyze products and markets and generate tactically sound plans for what to say to who.
Why Software Vendors Choose
Rathmann Insights
Enterprise software marketers face long sales cycles, complex products and multi-stakeholder buying teams. We offer you the experience to address all stages of the sales funnel, quickly understanding your products and stakeholder needs and delivering objective fact-based insights buyers value and consume during the consideration cycle.
ABOUT US
Charles Rathmann, At Your Service
Rathmann Insights is the shingle hung by veteran enterprise software and industrial marketer and analyst Charles Rathmann. With 30 years of experience as a strategic consultant, marketer, technology and business journalist and analyst, Rathmann uses classical marketing thinking to capture product and market insights and leverages technology, collaboration and elbow grease.
SATISFIED CLIENTS INCLUDE:
