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Making Enterprise Software Make Sense.

SOFTWARE ANALYSIS THAT HELPS YOU SELL.

Services

OUR SERVICES

ADD SUBSTANCE TO YOUR ENTERPRISE

SOFTWARE MARKETING

Go-To-Market Consulting

At Rathmann Insights, we help software vendors expose the true coolness of their products to the market at scale, driving measurable results.

Software Marketing Content

Let Rathmann Insights craft whitepapers, blog posts, webinars, case studies, market research studies, collateral--all laser focused on expressing your value proposition. Our material can go under your byline or ours for that third-party credibility buyers crave.

Software Product Marketing

Our standard discovery process enables Rathmann Insights to quickly analyze products and markets and generate tactically sound plans for what to say to who. 

- READ THE LATEST INSIGHTS -

on our blog

Why Choose

Rathmann Insights?

Enterprise software marketers face long sales cycles, complex products and multi-stakeholder buying teams. We offer you the deep experience to address all stages of the sales funnel, quickly understanding your products and stakeholder needs and delivering insights buyers value and consume during the consideration cycle.

About

ABOUT US

Charles Rathmann, At Your Service

Rathmann Insights is the shingle hung by veteran enterprise software and industrial marketer and analyst Charles Rathmann. With 30 years of experience as a strategic consultant, marketer, technology and business journalist and analyst, Rathmann uses classical marketing thinking to capture product and market insights and leverages technology, collaboration and elbow grease.

Charles Rathmann software content consultant
Testimonials

SATISFIED CLIENTS INCLUDE:

Concntric preconstruction software
Panatrack asset and inventory management software
Zebel development planning AI construction software
IVO Systems Construction operations software
Contact

GET IN TOUCH WITH US

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