Making Enterprise Software Make Sense.
SOFTWARE ANALYSIS THAT BRINGS BUYERS AND SELLERS TOGETHER.
OUR SERVICES
OBJECTIVE INSIGHTS
FOR SOFTWARE BUYERS
Go-To-Market Consulting
At Rathmann Insights, we help software vendors expose the true coolness of their products to the market at scale, driving measurable results.
Software Marketing Analysis
Rathmann Insights conducts the primary and secondary research that helps vendors offer credible product insights while helping buyers with due diligence.
Software Product Marketing
Complex software, long buying cycles and organizational risk mean software marketing must be credible. External analyst validation is critical.
Why Software Vendors Choose
Rathmann Insights
Enterprise software marketers face long sales cycles, complex products and multi-stakeholder buying teams. We offer you the experience to address all stages of the sales funnel, quickly understanding your products and stakeholder needs and delivering objective fact-based insights buyers value and consume during the consideration cycle.
ABOUT US
Charles Rathmann, At Your Service
Rathmann Insights is the shingle hung by veteran enterprise software and industrial marketer and analyst Charles Rathmann. With 30 years of experience as a strategic consultant, marketer, technology and business journalist and analyst, Rathmann uses classical marketing thinking to capture product and market insights and leverages technology, collaboration and elbow grease.
SATISFIED CLIENTS INCLUDE:
