Analyst Content For Construction Software Marketing
Why is construction software a growth sector right now? Because transformational tech like geolocation, machine vision, artificial intelligence and automation are making it to market in emerging solutions. Moreover, subscription-based software-as-a-service (SaaS) puts advanced capabilities and collaborative commerce environments within reach of smaller and middle market companies.
Rathmann Insights researches and delivers content to help constructions understand, evaluate and specify your products, objectively bridging the gap between your commercial message and the needs of the market.
We Consult with Emerging Construction Software Companies
Here is a quick look at some of our recent work, conducting discovery for our clients, working product and market insights into a structured analytical process and creating insights that convert.
Need content that hits your prospect's hot buttons and drives pipeline? Let's talk content strategy.
Construction Software Analyst/Journalist
For two years, Charles Rathmann was embedded in a publishing group, going to school on construction software products and explaining them to the market.
Most of my work winds up behind registration walls, but much of my construction software coverage is available online through sites like Muckrack, YouTube and individual publications..