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THE EXPLAINER
Irregular insights for people who buy, sell, use or otherwise care about enterprise software.

InSite’s Elevation Pro And Modernity As a Construction Software Selection Criteria
The value of construction software increases when it exposes data and functionality through mobile devices—which is one more capability that
Charles Rathmann
Feb 247 min read
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A New Affordable Low Code Construction Project Management Software Option
We sit down with digipark.pro to learn about their construction project management tool built on the Notion low-code platform
Charles Rathmann
Nov 4, 20244 min read
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Contech Economics Insights from Paco Escofet Gomez
We discuss contech (construction technology) and construction software with contech economist Paco Gomez Escofet.
Charles Rathmann
Oct 9, 20241 min read
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The Bleedover Between Proptech and Contech
Business software has long recognized the bleedover between construction and property management--are these to technologies converging?
Charles Rathmann
Sep 20, 20245 min read
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Should You Believe What You Read About Enterprise Software?
Whether you are pulling the trigger on a multi-million dollar enterprise resource planning (ERP) project or a more modest software...
Charles Rathmann
Sep 4, 20247 min read
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3 Reasons to Buy Enterprise Software From A Startup
Should you buy enterprise software from a startup? Maybe. Find out more here.
Charles Rathmann
Aug 29, 20245 min read
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The Way of The Stoic Marketer in Enterprise Software
Stoicism puts virtue above all other things which is hard when marketing software against those with other ideals.
Charles Rathmann
Aug 2, 20247 min read
53 views
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Why Construction CRM is More Important than Ever in 2024
Anyone who has been a quota-carrying sales rep probably has bonded deeply with one or more customer relationship management (CRM)...
Charles Rathmann
Jul 24, 20242 min read
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Can a 10-Minute Read Transform Your Software Marketing?
Can a 10 minute read vastly improve your software marketing skills? Yes and no.
Charles Rathmann
Jul 23, 20243 min read
24 views
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No-Nonsense Talk about AI in ERP
Let's be clear. Artificial intelligence (AI) has been creeping into enterprise resource planning (ERP) software for a decade. Early on,...
Charles Rathmann
Jul 22, 20242 min read
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Enterprise Software Marketing Pros: Meet Your New Resource
So you are a director or vice president of marketing, demand gen or performance marketing. You’re charged with taking to market an...
Charles Rathmann
Jul 22, 20242 min read
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Evaluating Construction Software? Read This First.
Construction contractors have a growing number of software options--with new and established products addressing broad swaths of the...
Charles Rathmann
Jul 22, 20243 min read
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