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THE EXPLAINER
Irregular insights for people who buy, sell, use or otherwise care about enterprise software.
Charles Rathmann
Nov 44 min read
A New Affordable Low Code Construction Project Management Software Option
We sit down with digipark.pro to learn about their construction project management tool built on the Notion low-code platform
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Charles Rathmann
Oct 91 min read
Contech Economics Insights from Paco Escofet Gomez
We discuss contech (construction technology) and construction software with contech economist Paco Gomez Escofet.
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Charles Rathmann
Sep 205 min read
The Bleedover Between Proptech and Contech
Business software has long recognized the bleedover between construction and property management--are these to technologies converging?
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Charles Rathmann
Sep 47 min read
Should You Believe What You Read About Enterprise Software?
Whether you are pulling the trigger on a multi-million dollar enterprise resource planning (ERP) project or a more modest software...
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Charles Rathmann
Aug 295 min read
3 Reasons to Buy Enterprise Software From A Startup
Should you buy enterprise software from a startup? Maybe. Find out more here.
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Charles Rathmann
Aug 27 min read
The Way of The Stoic Marketer in Enterprise Software
Stoicism puts virtue above all other things which is hard when marketing software against those with other ideals.
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Charles Rathmann
Jul 242 min read
Why Construction CRM is More Important than Ever in 2024
Anyone who has been a quota-carrying sales rep probably has bonded deeply with one or more customer relationship management (CRM)...
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Charles Rathmann
Jul 234 min read
Can a 10-Minute Read Transform Your Software Marketing?
Can a 10 minute read vastly improve your software marketing skills? Yes and no.
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Charles Rathmann
Jul 222 min read
No-Nonsense Talk about AI in ERP
Let's be clear. Artificial intelligence (AI) has been creeping into enterprise resource planning (ERP) software for a decade. Early on,...
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Charles Rathmann
Jul 222 min read
Enterprise Software Marketing Pros: Meet Your New Resource
So you are a director or vice president of marketing, demand gen or performance marketing. You’re charged with taking to market an...
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Charles Rathmann
Jul 223 min read
Evaluating Construction Software? Read This First.
Construction contractors have a growing number of software options--with new and established products addressing broad swaths of the...
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