So you are a director or vice president of marketing, demand gen or performance marketing. You’re charged with taking to market an enterprise software product aimed at heavy industry. Maybe you are selling to industrial manufacturers or 3PLs. Or perhaps you need to drive your message home to the contractors, designers and owners who that make up a project team.
In these roles, numbers matter. You’ve got firm goals to increase pipeline and reduce cost-per-lead. You’re asked to differentiate the product from competitors, create material on the benefits, time-to-value, ROI and more for not just one but several or many personas.
In a complex sales cycle, you also need different messages at different points in the process--and that means different messages and tactics for top-of-funnel and as a company or prospect works through the consideration cycle to become an active buyer.
You can get help from agencies and freelancers, but how much industry insight can they bring to the table? Can they create deep assets that prospective buyers will value enough to share their contact details? Publications will try to sell you their audience, but will not be able to help you with the objective insight or industry chops that will help you punch above your weight in the market.
Enter Rathmann Insights, a boutique consultancy and analyst firm with the mental horsepower and experience to fully grasp your products and the value they deliver and explain that to the people you need it explained to. We do this in:
Written form through whitepapers, blog posts and articles either under your byline or ours for added third party credibility
Video presentations for social media or your web site
Webinars as a guest or facilitator
Audio and video podcast series that turn software insights into easily-followed conversations
In-person speaking engagements at events
Primary research into the market for published content or decision support
We can also work internally to your organization on initiatives like competitive intelligence. To be clear, we will not disclose information we possess on other companies. What we will do is help you create a system that enables us to collect your own practical competitive insights and put them to use inside your organization. We can review collateral materials you develop (we can help you create these as well of course), providing third-party perspective and preventing tunnel vision.
You Tell Us
We have the capabilities you need to make your software make sense to the market. You have needs, and we have some ideas about what those needs are. But please, do tell us specifically how we can help you. Book time here and we'll talk.
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