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Software Content That Lands

A long, complex sales cycle, high stakes for the buyer, a gaping chasm of knowledge between the buyer and the seller--that's why software marketing content is important. The job to be done is education as much as sales. In the enterprise sale, understanding is the grease that lubricates the wheels of commerce.

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We use a structured approach to discovery to quickly analyze your product offering, value propositions, prospects, competitors. Then, we are in a position to collaborate on programs that help you meet your numbers.

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Exclusive Members-Only Research

Construction Software Content

Construction Software Analysis and Content

Learn about our background helping buyers understand and sellers understand your construction software offering.

  • Construction ERP

  • Field Service Management/Field Productivity

  • Preconstruction/Estimating

  • Finance

  • Project Management

  • Procurement

  • More

Enterprise Software Analysis and Content

Learn about our background helping buyers understand and sellers understand your enterprise software offering.

Enterprise Resource Planning for:

  • Industrial manufacturing including engineer-to-order, make-to-stock, make-to-order and more

  • Regulated industries like food and beverage, aviation

  • Asset-intensive settings

  • Project-driven environments

  • Supply chain management

  • More

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ERP Software Content
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